All over the world and in corporate settings, women are not only underpaid as compared to men, but they also have to work harder to achieve the same goal.
Conversations about gender inequality in the workplace are considered relevant only to women and often struggle to make the impact they need.
The road to the top is not the same for men and women.
We wanted to illustrate this problem to the workforce as a whole, regardless of gender.
So we created a visually impactful metaphor that creates a moment of pause. Step in inequality goes beyond creating awareness, it increases empathy